Opportunity At Every Turn
Unless you have been living off the grid with no access to the internet, the local papers, the radio, or a cell phone it is impossible to not be aware of the ongoing debate about the airport and industrial park. My opinions about the facility and its management are...
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Building A Community Of The Future, One Partnership At A Time
A cornerstone of the Promote Kingman initiative is the building of a community of the future one partnership at a time. This is no easy task, especially if that community has long suffered from apathy, indifference, and frustration rooted in failed initiatives as well...
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The Promotional Power Of Networking With Partners
At the heart of the Promote Kingman initiative is the creation of a network that magnifies the individual partners marketing campaign. Adding additional value to a Promote Kingman partnership are educational programs that provide the business owner with tools needed...
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Marketing and Promotion 101
There was a time, in the not so distant past, that a store owner, event developer, or organizational director could meet marketing and promotional needs with an advertisement in the local newspaper, and a colorful sign. Regardless of business size or product being...
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Transforming A Stop On The Way To Somewhere Into A Destination
A catchy little tune about getting your kicks on Route 66 gave Kingman an international name recognition that is the envy of communities large and small. Incredibly this popularity wasn't enough to transform the dusty little Arizona crossroads into a destination back...
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Extra! Extra! Read All About It!
Route 66 Community Transformed by Innovative Marketing Concept Tapping into Route 66 Renaissance for Community Revitalization Route 66 Renaissance Provides International Marketing Opportunity Route 66 Renaissance Transforms Community Stephen LeSueur of MyMarketing...
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Maximizing Your Investment In Marketing and Promotion
Aside from having a product or service to sell, and a business license as well as accountant, what is the most important thing needed for the development of a successful business? Location and visibility. In the late 19th century and early 20th century, location and...
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The Ghost of Christmas Future & A Community Transformed
Last evening my dearest friend and I attended a most amazing meeting. There were less than a dozen people in attendance, and the program was rather simplistic. First there were introductions. This was followed by an overview of the mission statement, a guest speaker...
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Opportunity Is Knocking!
Let's get excited! Opportunity is knocking! New businesses are opening, murals and public art are adding color and vibrancy, organizations and groups are working together with the City of Kingman to bring projects to fruition, events are filling the streets and parks,...
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Change For Change
A common theme of conversations in cafes, bars, and on social media is the various problems and challenges this city faces. This morning I would like to change the tenor of those conversations. Let's start with a few updates on the Route 66 Association of Kingman,...
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