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CHOOSING THE RIGHT COLOR PALETTE

USE FREE TOOLS LIKE WWW.COOLORS.CO

#054A91

#3E7CB1

#81A4CD

#F17300

PICKING THE RIGHT FONT

CHOOSING YOUR HEADER AND BODY FONTS MADE EASIER WITH WWW.FONTPAIR.CO

WHAT TYPE OF PICTURES DO I USE?

FIRST THINGS FIRST, OWN THE PICTURES

PURCHASE STOCK IMAGES

COMMERCIAL LICENSING

TAKE YOUR OWN

USE YOUR PHONE (This was taken with an iPhone 7)

Content Curation and Creation

Over 6,000 Blog Posts to Date

Previous user of Blogger

Converted website to Wordpress

Avg Blog Length

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Images, Text, Video

Topic of article (Using keywords)

Sharing to Social Media with linking back to website (BuzzSumo analyzed more than 800 million posts from 2016 and found this strategy has very high engagement)

“Edutain” your audience — teaching them something useful, something that relates to a niche in which you are an expert, and doing so in an enjoyable way.

Create highly shareable video and photo content

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Amplify reach on some posts with paid promotion. (Recommended by industry pros)

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Publish 5x/week; experiment with posting outside business hours

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Use this for amplification. First, allow organic reach to accumulate for up to 24 hours, then pay some of your total budget to boost the post. Wait for up to 24 hours for reach to accumulate again from the promotion, then, apply more money for increased paid promotion.

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Include CTA buttons and links

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Use Facebook Live

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Test giveaways with your audience.

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Focus on educating, and whenever possible entertaining, your audience.